ATLANTA
Alumni giving to historically Black colleges and universities is growing, thanks in part to the Kresge Foundation through its HBCU Initiative, which works with HBCUs to strengthen their fund raising and institutional advancement.
While many media reports have questioned the strength of HBCU alumni giving, the Kresge HBCU Initiative highlights unprecedented growth in major gifts to many of the nation's Black colleges.
"When we started the initiative in 1999, we had done substantial research that indicated the percentage of giving by HBCU alumni was not only low, but was primarily in small amounts, and a million-dollar gift was very, very rare," said John E. Marshall III, president of the Kresge Foundation. "As African Americans are increasingly able to make philanthropic gifts, one of the primary objectives of the initiative was to increase the number of HBCU alumni making significant donations of $10,000 or more."
The initiative's success in meeting that objective was celebrated in a tribute to 29 …
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