Tivu and Intertrust Partner to Provide Marlin DRM Services for the Italian Internet Television Market

Wireless News
03-14-2011
Tivu and Intertrust Partner to Provide Marlin DRM Services for the Italian Internet Television Market
Type: News

Italian TV service provider Tivu and Intertrust Technologies Corp. announced a partnership to create Marlin Digital Rights Management based services for Italian broadcasters wishing to create "over the top" Internet TV channels.

According to a release, Tivu and Intertrust will use Marlin DRM to supply video protection and management technology as part of an open Italian Internet TV services platform based on the Multimedia Home Platform standard. The technologies developed will allow broadcasters and network operators to serve video to Internet television sets, Set Top Boxes and other Internet-enabled devices.
Tivu will create services using Intertrust's Marlin technology and trust service infrastructure to supply Marlin digital certificates to network operators and device makers in Italy. These services will allow manufacturers to create a broad range of TVs and Set Top Boxes that will provide Italian TV viewers with expanded choices to view Internet TV. Similarly, broadcasters and content publishers will benefit from the ability to transmit TV content over the Internet without needing to commit to closed platforms.

"Tivu looks forward to working with Intertrust to build a trust and certificate management system using Marlin DRM for the Italian market," said Alberto Sigismondi, Tivu's chief executive officer. "Intertrust's expertise in standardization and DRM technology coupled with our market reach and trusted brand in Italy is ideal for providing a consumer-friendly and open environment."

Marlin DRM is deployed on UK YouView initiative and on Japanese national Internet TV platforms. The Tivu-Intertrust partnership's goal is to similarly drive the adoption of Marlin DRM at the national level in Italy. Marlin is also the DRM employed in Sony's PlayStation Network and Qriocity media services, and in the Philips NetTV Platform.

"We are delighted to partner with Tivu to create platform services for the Italian market," said Talal Shamoon, Intertrust's chief executive officer. "Tivu is a trusted third party in Italian digital television and ideally suited to provide these services to Italian broadcaster and TV operator community."

Tivu is a joint venture founded by Rai, Mediaset and Telecom Italia Media with the aim to facilitate the transition to digital television in Italy.

Intertrust invents, develops, and licenses software, technologies and intellectual property for Digital Rights Management and trusted computing.

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